AI Power Hours: Outbound positioning and messaging on a founder’s budget
Nov 18, 5:30 PM–6:30 PM
Communitech
Communitech, 151 Charles St W Suite 100, Kitchener, ON N2G 1H6, Canada
Free with registration
Organized by Communitech
If you don’t have budget for a sales team yet, you’re probably already using AI to find prospects and write outreach. The hard part is making it work without sounding like everyone else in their inbox.
A working session on the strategy first, then the tools:
- Sharpen your positioning. Use AI to pressure-test your message against how your customers actually talk and what your competitors say.
- Build a target list with an agent. Research accounts and find the right people without breaking the rules on sites like LinkedIn.
- Write outreach that’s personal at volume. Where it works and where it turns into spam.
- Deliverability and CASL. Canada’s anti-spam law applies to you, and automated outreach makes it easy to break.
- Test and learn from replies. How to tell what’s working after the first 20 sends, not the first 2,000.
You’ll build a research agent for your own ideal customer, pull 10 real accounts and draft a short sequence you’ll critique in pairs. Free; register on Luma.